Emerging Indian Cosmetics Startups Revolutionizing Beauty Industry Nationally

January 10, 2024

The Indian startup ecosystem is growing at an impressive rate, as companies continue to leverage innovation and technology to create niche solutions that are vital to various industries. Notably, the Indian cosmetics industry has started to see an increasing influx of startups that are striving to change the game, attract investors, and provide valued solutions to pressing problems. From organic beauty brands to tailored grooming solutions, these new companies display an impressive range of innovative concepts, fueled by the ambition of their founders and the delighted reception by consumers. This article serves as a comprehensive tour through some of the most exciting startups within the cosmetics industry that began their journey in or after 2020.

The cosmetics industry has always been filled with opportunities for startups to innovate and differentiate. Traditionally dominated by major global companies, these startups are looking to carve their niche in the market by offering unique, exciting, and high-quality products and services. With more people caring about what they put on their skin and using cosmetics as a way to express their personal style, these startups are poised to make a big impact within the industry.

Moreover, these startups, based out of various locations across India, are not just focused on creating great cosmetics products. They understand the importance of sustainability, using organic ingredients, and the huge potential in tapping into rural markets. They are also marrying technology with cosmetics to create interesting and competitive e-commerce platforms.


Conceived and formed by Jigar K Shah, Mumbai-based 82°E operates within the cosmetics industry with a focus on skincare. They aim to inspire through self-care practices and take the first step towards this in their line of skincare products. These products are meticulously sourced, perfectly formulated, and clinical tested to deliver the utmost effectiveness for the skin’s health. 82°E goes a step further to connect with their audience via their various social media channels on Facebook and LinkedIn.

Earth Rhythm

Earth Rhythm, a brainchild of Harini Sivakumar and Sivakumar Varadarajan, is a beauty and cosmetics brand offering expert-grade products in haircare, skincare, and makeup. They understand the importance of safe and effective skincare and leverage their expertise in clinical trials and research, becoming India’s first homegrown brand doing so. They strive to make their products good for the skin and the planet with no exceptions. They also maintain an active online presence on Facebook, LinkedIn, and Twitter.


Conceived in Hyderabad by Ayush Pateria and Keshav Chouksey, Snazzy is a startup that combines dental health with cosmetics. Snazzy offers an easy-to-access teledentistry platform providing affordable teeth straightening with clear aligner treatment. They can also be found on Facebook and LinkedIn.


Razorclub is an online portal based in Chennai offering a subscription-based model for men’s personal care, grooming, skincare, and hygiene products. Its online presence extends to Facebook.

BlushBee Organic Beauty

BlushBee Organic Beauty is an organic beauty brand that caters to the fast-paced lifestyle of the modern woman. Founded by Navaneethan Chettiyappan and Shobana Ganesan in Chennai, the brand offers a range of make-up products that are organic, natural, and easy to use. BlushBee Organic Beauty maintains a strong social media presence on various platforms such as Facebook, LinkedIn, and Twitter.

Advik Ayurveda

Advik Ayurveda is a Ghaziabad-based startup offering cosmetics, ayurvedic cosmetics, beauty products, and healthcare items. They are focused on providing chemical-free, luxurious, and environment-friendly cosmetics and skincare products. Their social media presence can be tracked on Facebook, LinkedIn, and Twitter.


Located in Chennai, Omiglow offers a remarkable range of cosmetic products that includes body wash, cleansers, toners, face wash, creams and moisturizers, face and body packs, and more. To cater to any queries, they also provide customer service through phone calls and emails. You can find them on Facebook and LinkedIn.


ClothesWardrobe, a startup from Kanchipuram, offers not only dresses, traditional wear, sportswear, and cosmetics; but also a wide array of home products. Their online presence can be tracked on Facebook, LinkedIn, and Twitter.


Batiyaa, based in Chennai, specializes in providing natural beauty products that promote skin and hair health. The brand firmly believes in the power of high-quality products crafted without the use of chemicals. You can learn more about them on Facebook.


Headquartered in Hyderabad, Athreva operates at the intersection of several sectors, including cosmetics and healthcare. It consists of a diverse and dedicated team that provides end-to-end services to their clients. They offer unique services ranging from regulatory artwork to project management and business development. They can be found on Facebook, LinkedIn, and Twitter.


Last but not the least, Nanobrid is a Pilani-based startup specializing in offering proprietary next-generation lipid-polymer hybrid nanotechnology platforms. They primarily cater to applications in the pharmaceuticals, cosmetics, and nutraceuticals sectors. The startup is the brainchild of Anupama Mittal, Deepak Chitkara, and Mayank Bhanderi.

The inspirational stories of these startups illustrate the vibrancy and the growth potential of the cosmetics sector in India. Driven by their ability to innovate and adapt, these startups are rewriting the paradigms of the cosmetics industry and setting a high benchmark for others to follow.

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