Spotlight on Indian Advertising Platforms: Innovating Startup Landscape in India

If there’s one thing that the Indian subcontinent does not lack, it’s entrepreneurial spirit, and the nation’s startup scene reflects that in its diversity and dynamism. The Advertising Platforms industry in India is no exception. Companies are leveraging cutting-edge and innovative technology to disrupt traditional advertising and make their mark. These young companies, founded in 2020 or later, are bringing fresh ideas and innovative solutions to the market, carving their niches and improving the way businesses advertise their brands.

Advertising is all about reaching the right audience at the right time. Thanks to advancements in technology, startups in this industry are not just about traditional advertising models, they’re redefining the segmentation, targeting and retargeting processes in advertising. Be it through localized advertising methods, SEO optimization, digital marketing, or ad exchanges, these startups are expanding the possibilities of advertising in India and beyond.

The Covid-19 pandemic has further accelerated digital transformation across sectors, giving a significant boost to advertising solutions that can quickly adapt to digital platforms. Recognizing this trend, these startups have made digital innovation a corner-stone of their businesses, helping businesses reach their target audience through digital channels effectively and efficiently. Allow us to introduce you to these movers and shakers of the Indian advertising startups founded in the last year.

Liftify

Headquartered in Carmel, Indiana, United States, Liftify is an advertising platform focusing on both B2B and B2C markets. They also specialise in consumer reviews and marketing. Presently, the founders of the company are unknown. You can connect with Liftify on Facebook, LinkedIn, and Twitter.

N-Clicks Studio

N-Clicks Studio, founded by Shreeja Chakraborty and Sumitava Saha, is located in Kolkata, West Bengal. They offer services related to advertising, consulting, digital branding, social media marketing, content writing, and management, and visual production. Their services also include customer service. You can connect with N-Clicks Studio on Facebook, LinkedIn.

Monkedigital

Monkedigital.com, founded by Shubham Tyagi, is a Digital Marketing agency based in New Delhi, India, and was established in 2020. You can connect with Monkedigital on Facebook, LinkedIn, and Twitter.

Digital By Niraj

Digitalbyniraj, established by Er. Niraj Kumar, offers comprehensive digital marketing services from Jamshedpur, Jharkhand. The agency specialises in software development, local SEO, PPC advertising, social media marketing, and web development. Connect with Digitalbyniraj on Facebook, LinkedIn, and Twitter.

Symmetriq

Founded by Anuj Shah, Symmetriq, based in Chennai, Tamil Nadu, offers a revenue management platform for media companies to manage their ad inventory and invoices. Connect with Symmetriq on Facebook, LinkedIn, and Twitter.

SG Digital Service

Founded by Ganesh Gunthal, the Mumbai-based startup offers various digital marketing services. The company specialises in app marketing, web design, and web development. Here, you can connect with SG Digital Service on Facebook, LinkedIn, and Twitter.

Exchanz

Based in Hyderabad, Andhra Pradesh, Exchanz, founded by Karthick Gangavarapu, is a one-stop platform for exchanging reusable goods and services. Connect with Exchanz on Facebook and LinkedIn.

nViewsCareer

Located in Thanjavur, Tamil Nadu, nViews Career was founded by Prabakaran Shankar and Vasudevan Sankar. The firm specializes in academic job boards, intelligently helping job seekers and employers meet their needs. You can connect with nViewsCareer on Facebook, LinkedIn, and Twitter.

Archizy

Archizy, founded by Ashish Gupta and based in Jaipur, Rajasthan, aims to bridge the communication gap between design professionals and material suppliers. Connect with Archizy on Facebook and LinkedIn.

AawhoZ

AawhoZ, founded by Kaushal Kumar, is a digital agency based in Bihar Sharif, Bihar. They offer comprehensive marketing solutions to provide global coverage to brands. The agency works on specific mandates with several leading BFSI, FMCG, Gaming, Automobile, E-commerce and Real Estate organizations.

Nama Games

Nama Games, founded by Arpit Gupta and based in Gurgaon, Haryana, is an online video gaming company for Android, iOS & PC. The company is working towards building Metaverse based games. Connect with Nama Games on Facebook, LinkedIn, and Twitter.