Varun Chaturvedi: India Is Very Cost Sensitive Market So We Have to Pitch Considering This Mindset of Client So That They Feel Comfortable on Using Our Services

September 18, 2022

Varun Chaturvedi of Volttic EV Charging ( Parent Company Tvesas Electric Solutions Private Limited ).

Tell us about yourself?

Founder & CEO of VOLTTIC one of the leading Electric Vehicle Charging services provider in India. We are currently operating 430+ EV charge points across India and coming with vast EV charging network to support electric mobility mission of Indian government.

What lessons has being an entrepreneur taught you? 

Team building, time management and most important developing long term business plan for viability. Entrepreneurship comes with great responsibility as you have to take care of your team and then prove your product in market with your clients.

So you become more responsible and same time your risk factor increase for making any small mistake lead to disaster to company.

If you could go back in time to when you first started your business, what piece of advice would you give yourself?

Self confidence and focus on your product development to make market fit solution.If you are confident on your product and offering then take your time to make full proof and then come to market so that you can show your worth.

Start doing all work in house so that you have full control of your business at least on initial days to have better outcomes. Getting right team and funding at right time is also crucial so plan accordingly.

A lot of entrepreneurs find it difficult to balance their work and personal lives. How have you found that?

Yes this always challenging until your business does not come to stable position. Its like you own child where you have to put always same focus and time to nourish it.

But if you keep proper planning and work distribution across team then its better as many time we try to do everything on our own and then keep you always busy.

You have to develop your team and engage them with work so that you can also make your work life balance.

Give us a bit of an insight into the influences behind the company?

Main motive to start Volttic to have balance business approach where we can contribute to our social responsibility when climate change risk is increasing day by day.

Same time club this objective with business approach where we can generate employment and revenue as well. So we were thinking to do something which cover both aspect.

So Volttic is a unique outcome for me where my technical, social and economics all plans get matched and then we started.

What do you think is your magic sauce? What sets you apart from the competitors?

Flexible business model and service quality and efficiency are key factor for having advantage with competition.

Catering end to end EV Charging solutions and with make it more fit with client business need is very important and then giving them best services is long term business synergy approach.

How have you found sales so far? Do you have any lessons you could pass on to other founders in the same market as you just starting out?

Our sales and business is expanding year by year since EV Charging business is quite new to India and every year we are expecting minimum 2X growth on sales and revenue and making strong client base and quality service reliability will help to scale faster.

For any new founder only lesson to keep focus on your product and make it in house initially and build team of passionate peoples. Don’t jump in competitive thoughts until you get your product stable and ready to scale.

What is the biggest challenge you have faced so far in your business, and how did you overcome it?

Biggest challenge what I feel is the right team and then right product with timely financial support for any startup.

We have chosen only like minded person to our management team so that there should be always passion in across team. We focused on only those product pitching/development where we have control and confidence to deliver and maintain.

For revenues we keep focusing on real need market segment where we can generate revenue rather than focusing on number game and prove leaders at EV Charging. That is why even without raising funds we are leading this segment with our best EV charging services.

What do you consider are the main strengths of operating your business in India and the specific state you are in over other states in India?

Main strength at operating at India is developing charging solutions as per Indian market need where we have balance approach between slow and fast charging infra rather than only focus on only one segment.

We are delivering our services at across all segment so that every EV user get charging support no matter its slow or fast as per his needs.

India is very cost sensitive market so we have to pitch considering this mindset of client so that they feel comfortable on using our services. As state we are operating across all states where Evs are getting domination and for same we are trying to build charging infra across all cities and highways.

What (if any) are some weaknesses of operating your business within India and your state?

Main challenge or weakness is currently demand so this keep challenging to us and that is why we have to always keep close watch on our matrixs.

Second state wise infra development due to different geography challenges so that some time time consuming for us during deployment of our asset.

To overcome this we are developing local partnerships so that same can be expedite fast and infra can be build on faster rate.

If you could operate your business in another state in India rather than the State you are in, which state would it be and why?

All states we are preference

India has an incredibly diverse population. How has the affected your consumer base and business?

Yes we population every customer set have different requirement like for personal segment the major requirement is slow chargers where as for commercial segment its always fast charging services.

As volttic we are clear on segmental approach and that is why we are trying to penetrate these users as per their real need and cost viability factor is always presence there.

We have both personal as well commercial consumer base and that is why we are getting advantage in market to cater them with their real charging need.

Infrastructure is really important to businesses. How have you seen India’s infrastructure improve recently? Do you see new opportunities opening up?

Indian infrastructure has improved drastically in last 7-8 years where cities are coming with smart city concept and implementing same to have best class facility.

Same way the road infrastructure has improved a lot which in turn giving user to move long distances in less time and then with these automobile sector has grown quite fast and so as expected Evs boom in next 8-10 years.

With this massive infra addition there is always opportunity for manufacturing new facility as well ease of services to client and also new innovative ideas giving new business vertical which is clearly now getting visible at India and taking India to next step for global manufacturing hub for world.

What do you want to accomplish in the next 5 years with your business?

Currently we are having 430+ EV charge points across India and now demand is increasing so we want to scale our presence very quickly by 1000+ charge points by this financial year and by 10000+ charge points in next 5 years.

To be very specific every year 200 % more deployment to cater charging demand of EV users.

By 2032 we are targeting more than 2 lacs charger points covering all cities of India. We have plan to expand outside India as well since Evs are getting momentum every where so its good opportunity to make as India EV charging brand global.

Our major focus for our clients are safe and reliable EV charging infra availability across all strategic locations. Safety is key parameters for our offering and that we want to bring as differentiator along with reliability.

And finally, if people want to get involved and learn more about your business, how should they do that?

Increase tariffs are every where and we know this is global scenario where we as India need to be self dependent and same time as our responsibility towards nation we have to agreed on that part.

Nothings come free and once whole eco-system get stream lined and process get smooth then only we can expect lower tariffs so as business owner we have to develop our business case considering these variation so that when ever such scenario occurs you should not feel turbulence.

We have designed our business plan in that way where we always have good buffer to have this appetite of rising tariffs

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