Hong Kong Enterprises Surge Forward with Confidence: CIIE’s Promotional Campaigns Serve as a Catalyst

August 5, 2023

Key Takeaways

  • The promotional event for the sixth China International Import Expo (CIIE) stirred strong interest and fostered a sense of confidence among Hong Kong entrepreneurs.
  • More than 50 exhibitors from Hong Kong confirmed participation in the forthcoming sixth CIIE.
  • The CIIE platform provides an excellent opportunity for small and medium-sized enterprises to integrate into the broader picture of national development.
  • Kenneth Lee, Co-founder of You Origin, and Stephen Fung, the group’s China president, share their experiences and express their confidence in the event’s potential.

About CIIE

The China International Import Expo (CIIE) is a global event initiated by the Chinese Government to demonstrate its commitment to opening up its market to the world. It provides a vast platform for international companies to showcase their products and services to a broad range of potential partners and customers in China. The CIIE, through its promotional events, stimulates the growth and development of enterprises around the globe.

CIIE: A Confidence Booster for Hong Kong Entrepreneurs

The CIIE promotional event held in Hong Kong on March 8, 2023, was instrumental in adding a wave of enthusiasm among Hong Kong companies, with over 50 exhibitors confirming their participation in the forthcoming expo. This event is a clear sign of the confidence that the CIIE instills in companies for their potential growth on the mainland.

Kenneth Lee, the co-founder of You Origin, emphasized his positive experience with the CIIE. He remarked, “I distinctly felt the ‘high standard’ of the CIIE last year when I participated for the first time. Compared with other domestic and foreign exhibitions I have attended, the CIIE enjoys a grander scene, more exquisite venue design, more globalized exhibitors and more professional audiences.”

Bridging the Gap: Young Enterprises and National Development

One crucial aspect of the CIIE is its potential to serve as a stepping stone for young scientific and technological innovation enterprises. By participating in the expo, they can better integrate into the overall situation of national development. Lee’s startup, You Origin, a food industry enterprise, managed to open up the Chinese mainland’s market swiftly after their participation in the fifth CIIE.

CIIE: A Haven for Innovation and Cooperation

Fung Group, a century-old Hong Kong company, is a recurrent participant in the CIIE. Stephen Fung, the group’s China president, conveyed his appreciation for the expo, stating, “The CIIE is a large stage for China to deepen opening-up and share chances with the world and also a big stage for us to exhibit the newest business fruits and innovation practice.” Over the past five years, the group has reaped the benefits of the CIIE, securing partnerships and conducting successful business in smart supply chain and new retail fields.

Forging Stronger Connections

The CIIE’s global promotions have also been instrumental in creating a robust network among enterprises. Stephen Liang, assistant executive director at the Hong Kong Trade Development Council, voiced his commitment to aiding more Hong Kong companies in seizing new development opportunities via the CIIE.

As the CIIE approaches its sixth iteration, the event is proving once again that it is much more than an expo. It is a platform for innovation, a gateway for development, and a forge for forging future leaders of industry. With the strong interest and confidence among Hong Kong entrepreneurs, the upcoming CIIE promises to be a milestone event in their journey to greater heights.

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