Exploring Ecommerce: Profile of Revolutionary Startups Based in India

February 7, 2024

Emerging technology and entrepreneurial spirit are driving growth in the startup ecosystem in India. With a strong emphasis on innovation and disruption, startups in India are making splashes in industries ranging from consumer electronics and apps to AI and finance. This magazine series presents startups incepted in 2020 or later, shedding a spotlight on India’s fastest-growing sector. Explore these game-changing startups shaking up their respective spaces with forward-thinking ideas and cutting-edge solutions.

The Indian government has launched several initiatives to foster a digital ecosystem and nurture startups. A key factor driving this expansion is the increased accessibility of smart technologies across the nation. Startups truly have the potential to revolutionize every aspect of life coming into the future. From solving simple queries to addressing complex societal problems, these startups spearhead the way into a more technology-driven age. Allow us to introduce these trailblazers.

This article focuses on startups located in diverse locations with unique value propositions. The selected startups expand over various industries, each bringing a novel perspective to traditional fields. Their solutions mirror the growing need for innovation, agility, and deep tech integration in the contemporary era. Let’s delve into these startups shaking up the industry.


Nothing is a UK-based consumer tech company that uses digital technology to connect products and services. Co-founded in 2020 by Carl Pei and Akis Evangelidis, Nothing is pushing boundaries in the tech field by creating products and tools that remove barriers between people and technology. Current products include wireless headphones and an exciting range of smart, connected consumer electronics. You can connect with Nothing on their Linkedin, Twitter, and Facebook platforms.


BeReal is an innovative startup based out of Paris, focusing on mobile apps, photo sharing, social media, and software. Co-founded by Alexis Barreyat, the BeReal app is a fresh take on social media. You can stay connected with BeReal through their Linkedin and Twitter handles.


Lavender, created by founders Will Allred and William Ballance, is an AI email assistant that provides real-time coaching to help write emails with higher response rates. The company also offers various tools, such as email confirmation and spam detection. Lavender can be found on Linkedin, Twitter, and Facebook, offering useful tips and updates.

New School Foods

New School Foods, started by Chris Bryson in Toronto, focuses on creating plant-based seafood having the same taste and texture as traditional seafood. Their goal is to promote sustainability and make a positive impact on the food system. Connect with New School Foods on their Linkedin and Twitter handles.

Pearl Health

Pearl Health, a Healthcare startup co-founded by Ankit Patel, Jeff De Flavio, and Michael Kopko, is aiming to transform the way primary care providers cater to their patients. Based in New York, Pearl Health uses data science to aid providers to invest in preventative care, thereby improving patient experience. Reach out to them on their Linkedin, Twitter, and Facebook handles.


Velocity, a startup by Abhiroop Medhekar, Atul Khichariya, and Saurav Swaroop, offers a unique financing model for new-age businesses in India. They provide revenue-based financing to online businesses, aiming to redefine banking and financial services. Stay connected with them on Twitter, or contact them directly through their Linkedin handle.


Fondo, started by David J. Phillips, offers bookkeeping and business development services. Their goal is to help founders grow their businesses by easing the burden of administrative tasks and providing the necessary data for making strategic business decisions. Engage with them on Twitter, and Linkedin.


Regie.ai, founded by Matt Millen and Srinath Sridhar, uses GPT-3 technology to create a SaaS platform that allows users to create sales and marketing content. You can connect and stay updated on their latest offerings via Linkedin, Twitter, and Facebook.

Welcome Homes

Welcome Homes, co-founded by Alec Hartman, Ben Uretsky, Jesse Mauro, and Marc Hartman, is revolutionizing the real estate industry. Their platform streamlines the entire new home construction journey providing potential homebuyers with a hassle-free and transparent process. Stay connected with them on their Linkedin and Twitter handle.


Butter, started by Vijay Menon, is focused on devising solutions for payment failures. Butter Payments leverages machine-learning technology to increase payment effectiveness. To stay updated with them, follow Linkedin, Twitter, and Facebook handles.

Axelar Network

Axelar Network, a blockchain startup co-founded by Sergey Gorbunov and Georgios Vlachos, offers cross-chain communication tools to connect blockchain ecosystems, applications, and users. Reach out to them on their Linkedin and Twitter handles for the most recent updates.

These startups are game-changers in their respective fields, paving the way for the future. If you’re a technology enthusiast, investor, or an industry stakeholder, make sure to keep an eye on their growth.

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