Deepti Awasthi Sharma: Gohoardings is the best advertising agency in Noida, offering a dynamic range of outdoor advertising services.

January 16, 2024
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Gohoardings is the best advertising agency in Noida, offering a dynamic range of outdoor advertising services. From impactful OOH advertising to captivating mall media and transit media campaigns, we excel at amplifying your brand’s visibility. Elevate your presence with our expertise in airport branding. Trust Gohoardings to bring your brand to life on the outdoor canvas.

TELL US ABOUT YOURSELF?

I got the opportunity to partner a big new year’s concert in 2014, which involved celebrities, tickets, sponsors. Things weren’t going according to plan, sufficient tickets weren’t sold, there weren’t enough sponsors and we had the immediate liability of 40 lakh rupees. The day of the event, my partners ran away and at that moment, I had two choices. One, to stay and face the music, as they say, or second, to run away.

I chose to face the situation head on, instead of fleeing from my problems. I called my father, and explained everything to him. Immediately, he sold the house, and gave me the money, which helped me execute the event properly. After the loss, I locked myself in a room for a couple of days, broken and shattered. My father talked to me then, told me to pick myself up, and to consider this huge loss as a learning opportunity. Told me to think of it like an MBA degree.

That got me started on a path of self-realisation. Why am I behaving like this? Why did I start this journey? Is this who I’m supposed to be? IF not, then why am I not doing anything to work towards my dreams?

IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?

We all hate failure, and the very last thing that we want to do in life is to fail. What we don’t realise is that failure is nothing but a step closer to success. Call it destiny, or karma, or fate; everything happens for a reason and nothing is impossible.

WHAT PROBLEM DOES YOUR BUSINESS SOLVE?

We are India’s largest outdoor advertising agency having network across India with more than 130 cities covering more than 1.2 lakh of hoarding sites.

WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?

I gained the passion, power and energy to rebuild my life. I have learned that commitment and trust are the most important ingredients in the recipe for success.

WHAT IS YOUR MAGIC SAUCE?

Having a good team to work with dedication and passion completing the given tasks in time is our magic sauce

WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?

We belive in progress, so we will expand our business across India covering all the remaining cities and continue being the largest and best advertising agency in India.

WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?

I faced a major dilemma while choosing my career, and with the advice of my friends, I decided to pursue CA. In a couple of months, reaching the CA final, it struck me that this was not for me, it wasn’t my cup of tea and I couldn’t see myself doing it for the rest of my life. I ended up dropping CA. Everyone around me, relatives, friends, said that my career was ruined. In short, they never believed in me. But one person did. I believed in myself.

HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?

I would like to keep it simple. Be yourself, no matter what, and be fearless in the pursuit of your dreams. And remember to enjoy the journey, it’s just as beautiful as the destination.

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