Hollywood uses it to de-age Tom Hanks. The NBA uses it to power its content operations. Mayo Clinic uses it inside its healthcare workflows. Warner Bros trusts it with its intellectual property. The company behind all of this just became a $2 billion business. Follow every India startup funding story at BestStartup India.
On September 23 2026, Brahma AI announced a $150 million funding round led by Multiples Alternate Asset Management — one of India’s most respected private equity firms. Multiples is investing $100 million through preferred shares across two vehicles — $54.36 million via Multiples Private Equity Gift Fund IV into Brahma AI Holdings, and the rupee equivalent of approximately $45.64 million via Multiples Private Equity Fund IV into Brahma AI Services India.
What Is Brahma AI — And Why Nobody Is Talking About It Enough
Brahma AI calls itself an AI-native operating system for enterprise audiovisual content. Built at the intersection of three world-class organisations — visual effects powerhouse DNEG, AI content company Metaphysic, and Prime Focus Technologies — Brahma AI has assembled a technology stack that most enterprise AI companies cannot replicate even with unlimited funding.
DNEG has won six Academy Awards for visual effects. Metaphysic built the technology that made Tom Hanks look 40 years younger in the film Here. Prime Focus Technologies has spent two decades building AI-powered content management systems for the world’s largest media companies. Brahma AI took those three capabilities and built them into one platform. Founded by Prabhu Narasimhan with Jo Plaete as co-founder and CTO, the company operates through two core products.
Brahma AI Core is its enterprise content intelligence and management layer. Brahma AI Studio is its AI-powered creation environment covering visual AI, digital humans, voice synthesis and multilingual performance. Read more India AI startup stories at BestStartup India.
How the Multiples Investment Is Structured
The transaction is more complex than a standard venture round. Multiples Private Equity Gift Fund IV invests $54.36 million directly into Brahma AI Holdings. Multiples Private Equity Fund IV invests the rupee equivalent of approximately $45.64 million into Brahma AI Services India — the operating entity running Indian operations and engineering. Total Multiples commitment: $100 million.
After completion, Prime Focus — which backs Brahma AI through its subsidiary DNEG — will retain a 65.67 percent economic interest in Brahma AI Holdings on a fully diluted basis. Its voting rights will fall sharply from 89.27 percent to 24.99 percent. Brahma AI Holdings and Brahma AI Services India will cease to be subsidiaries of Prime Focus and become associate companies — giving Brahma AI significantly greater operational independence. Brahma AI will continue under founder and CEO Prabhu Narasimhan. Follow India startup funding at BestStartup India.
The Customers Tell the Real Story
In enterprise AI, customers are the product validation. Brahma AI’s customer list reads like a who’s who of global media, sports and healthcare. Warner Bros uses the platform for content operations. The NBA — which produces thousands of hours of content annually across dozens of languages — uses Brahma AI’s multilingual and content management capabilities. Mayo Clinic uses its AI tools within healthcare workflows.
Strategic distribution partners include Google, Japanese advertising giant Hakuhodo, and DNEG. These are not pilot customers. These are commercial partnerships with organisations that deploy AI systems globally. The forecast $100 million in revenue Brahma AI projected earlier in 2026 reflects a commercial trajectory that justifies the $2 billion post-money valuation. Also read: Flam raises $40M Series B with Shah Rukh Khan and QED Investors and Lam Research commits Rs 10,000 crore to India silicon manufacturing. Follow every India startup story at BestStartup India.
Why This Round Matters for India’s AI Ecosystem
Multiples Alternate Asset Management investing $100 million in a single enterprise AI company is not routine. Multiples manages over $3 billion in assets and has backed companies including Mankind Pharma and Healthium Medtech. It does not write $100 million cheques casually.
The Brahma AI investment signals that Indian private equity — not just venture capital — is now willing to back enterprise AI at scale. PE funds have longer horizons, larger cheques and more patient capital than typical VC. When PE firms start backing AI, it means the category has moved from speculative to strategic. For Indian founders building in enterprise AI, healthcare AI, and media technology, the Multiples-Brahma AI transaction sets a new benchmark — demonstrating that world-class enterprise AI built on Indian engineering can attract $100 million PE commitments at $2 billion valuations from Indian capital. Follow every India startup and AI story at BestStartup India.
Key Takeaways
Brahma AI raised $150 million at $2 billion post-money valuation on September 23 2026. Multiples Alternate Asset Management led with $100 million across two vehicles. Founded by Prabhu Narasimhan with Jo Plaete as co-founder and CTO. Backed through DNEG, part of Prime Focus. Customers include Warner Bros, the NBA and Mayo Clinic. Strategic partners include Google, Hakuhodo and DNEG. Platform covers content intelligence, digital humans, visual AI, voice and multilingual performance. Products are Brahma AI Core and Brahma AI Studio. Prime Focus retains 65.67 percent economic interest but voting rights fall to 24.99 percent. Subject to Prime Focus shareholder approval.
Frequently Asked Questions
What is Brahma AI?
Brahma AI is an AI-native operating system for enterprise audiovisual content. Built from capabilities across DNEG, Metaphysic and Prime Focus Technologies, its platform covers content intelligence, digital humans, visual AI, voice synthesis and multilingual performance. Customers include Warner Bros, the NBA and Mayo Clinic.
How much did Brahma AI raise and at what valuation?
Brahma AI raised $150 million at a $2 billion post-money valuation on September 23 2026. Multiples Alternate Asset Management led with $100 million through preferred shares, with a further $100 million in investor interest reported.
Who founded Brahma AI?
Brahma AI was founded by Prabhu Narasimhan, who continues as CEO. Jo Plaete is co-founder and CTO, heading technology and R&D.
What are Brahma AI Core and Brahma AI Studio?
Brahma AI Core is the enterprise content intelligence and management layer. Brahma AI Studio is the AI-powered creation environment covering visual AI, digital humans, voice and multilingual performance.
Who are Brahma AI’s customers?
Global customers include Warner Bros, the NBA and Mayo Clinic. Strategic distribution partners include Google, Hakuhodo and DNEG.
Where can I follow India startup funding news?
Follow every India startup funding round and ecosystem story at BestStartup India — updated every week.
